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150 Apps That Are Empowering The Gig Economy [Infographic] / Digital...
If you’re planning to join the gig economy for an extra income stream or you want to try certain services for added convenience, the options are continuously increasing and together they are shaping...
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How 10 Tech Giants Make Money [Infographic]
It is no secret that Amazon, Samsung, Apple, and Microsoft make a ton of money each year. Have you ever wondered how these giants companies exactly go about making millions?This infographic from...
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Four Ways To Measure The Always-On Consumer
Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer. Read the full article at: martechseries.com Consulting...
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Online Shopping: How Many Parcels Does The Average American Receive Every...
A new McKinsey report analyzed B2C ecommerce trends in 17 countries, focusing specifically on the number of parcels people receive each year. Read the full article at: www.forbes.com Management Blog...
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Two Key Ingredients For Intelligent Innovation
Intelligent innovation mixes the skill, creativity, and dedication of the people in an organization with the support of the right technology infrastructure. Read the full article at:...
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TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Read the full article...
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The Ultimate Guide to Video Marketing
Master the art of video marketing with these videos, templates, tips, and resources… Read the full article at: blog.hubspot.com Management Consulting Blog The post The Ultimate Guide to Video...
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Predictive marketing analytics using BigQuery ML machine learning templates
To make machine learning more accessible to data scientists, BigQuery ML is now generally available, and we’ve published three new templates in collaboration with SpringML for marketing analytics use...
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Marketing Strategy: The Cost Of Losing Creativity
Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by pulling billions out of tech to fund creative differentiation. Read the full article at:...
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The Ins and Outs of Marketing Automation [Podcast]
Jason VandeBoom, founder and CEO of ActiveCampaign, shares his extensive knowledge on marketing automation trends and where he thinks things are headed. Read the full article at: ducttapemarketing.com...
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5 Content Marketing Trends That You Can’t Ignore This Year
Content marketing is a broad marketing approach for getting people interested in your products or services. So, knowing where to start can be a bit challenging. If you’re not new to this, you probably...
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The Simplest Answer to, “What Is Product Marketing?”
Product marketing can be hard to define, and yet it is so important to your business. Learn what exactly product marketing is and what product marketers do. Read the full article at: blog.hubspot.com...
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5 Reasons Your Enterprise Needs Agile Marketing
While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact,...
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To build or buy? 2019 mobile marketing buyer’s guide
The mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing....
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How Online Apparel Stores Succeed with Content Marketing
Online apparel sales are on the rise more than ever. According to statistics, e-commerce revenues from apparel and accessories sales amounted 102.8 billion USD and should achieve 145.7 billion USD by...
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Council Post: How To Provide Honest Feedback That Enables Organizational...
Leaders who genuinely care for the development of their coworkers stand out among the rest. Read the full article at: www.forbes.com Marketing Operations Consulting The post Council Post: How To...
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The 4 Main Stages of the Customer Journey Map in Professional Services
In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems.The funnel……… Read the full article at: www.business2community.com...
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Why Social Media Marketing is More Than Just a Strategy
Anything and basically everyone is on social media. Even dogs, cats and all kinds of pets have social media profiles.It is a huge and never-ending source of potential, most especially for brands and...
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How to Use Email Marketing to Drive In-Store Traffic
With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. Read the full article at: multichannelmerchant.com Social...
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Only 6% of Small Businesses Focused on Retaining Customers, Despite Main...
Almost one-third of small businesses (31%) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritizing engaging current customers.This data comes from a new survey by...
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